Data Scientist, Search Engine Marketing

https://boards.greenhouse.io/tripadvisor/jobs/231473

 

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.  At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.

 

We are seeking an exceptional, data-driven individual to join our search engine marketing (SEM) analytics team.  You will be responsible for driving millions of users to our global sites each month.  Using data science techniques that include predictive modeling and machine learning, this role will be focused on optimizing our SEM campaigns in such areas as auction bid optimization, user-based targeting, remarketing, and landing page optimization.

 

Key areas of Responsibility:

  • Perform analysis and develop analytical models to maximize SEM revenue growth.
  • Conduct rigorous testing of new algorithms.
  • Prototype new bidding methods, write specifications, and collaborate with engineering to test and migrate new approaches into production code.
  • Automate ETL and analytics processes.
  • Provide advanced analytical support to the Global TripAdvisor organization.

 

We would like you to possess these traits:

  • A results-oriented attitude which thrives on data and measurement.
  • Ability to extract actionable recommendations from imperfect data of formidable size.
  • Proficiency with a statistical programming environment (e.g. R, Python).
  • Proficiency in data manipulation, cleansing and interpretation.
  • Close familiarity with SQL and Big Data technologies (e.g. Hive, Spark, etc.)
  • You should have 2 – 3 years of data science experience.
  • Strong problem solving skills with a pragmatic approach to addressing challenges.
  • Ability to work well with many types of people across multiple global offices.
  • Comfortable with multi-tasking in a very fast-paced work environment.
  • Experience with online auctions, A/B testing, digital advertising, or marketing analytics is a plus.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.